Balanced scorecard development for Microsoft

Below are some of the pieces I contributed to the development of the BSC that could be suggested to Microsoft - as a part of our Management Planning and Control course.

The research included answering the following questions:

1. Where is Microsoft now?
2. Where is Microsoft going?
3. What are Microsoft's strategic priorities in 3-5-year period?
4. What would be a BSC relevant to Microsoft's strategic priorities?

Figure 1. Microsoft products by operating segment

Figure 2. Microsoft offering to individuals

Figure 3. Microsoft offering to organizations

Figure 4. Traditional and web 2.0 business models

Figure 5. Microsoft's strategic focus in cloud computing

The strategy map suggested in the paper combines defending the current products and services positions and developing new products (including transformation of the current products into new forms) that would allow the company to extend its leadership in the changing and new markets.

© Andrey Maslov